Self-Taught Student Lands National Campaigns—Before Final Year Exam

  

In an age where degrees often define résumés, here emerges a story that proves otherwise. This is the journey of a 21-year-old creative who turned raw skill into a standout career. Without any formal design education, Shubham is already working with renowned Indian brands and creatively managing efforts at a major university.

An Unlikely Beginning: Engineering to Expression

The story begins in an engineering college, where amidst circuits and code, a different spark was quietly building. While most students pursued traditional tech roles, one student spent late nights immersed in Photoshop, Illustrator, Instagram, and Pinterest. Not for grades, but out of curiosity, creativity, and the joy of making.

Design experiments were quirky and bold. Inspired by Fevicol’s witty ads and Zomato’s cheeky one-liners, the student began creating comics, visual stories, and branding ideas that made friends pause and say, "That’s brilliant."

"The laptop wasn’t just for assignments," they recall. "It was a playground for ideas, storytelling, and a lot of 'let’s see what happens if I try this.'"

Portfolio Over Placement

While most peers waited for campus placements, Shubham had something better: a portfolio that spoke louder than any GPA. A carefully crafted collection of branding projects, concept art, and digital design caught the attention of one of India’s top creative agencies, Schbang.

Soon, he was working on campaigns for brands like Britannia, Fevicol, Pidilite, and Montra Electric. These weren’t side gigs. These were real campaigns, seen by millions.

"No one cared about the degree. What mattered were the ideas, execution, and originality. That’s when it hit me. Skills are everything."


        

The Power of Visual Thinking

Now at Parul University, Shubham serves as a Creative Visualizer in the Office of the CEO. The role? Turning big ideas into beautiful realities. From crafting digital campaigns to developing brand identities and storytelling experiences, this role is all about creative ownership.

A standout project was PU Verse, a comic-style universe created to showcase student life through humor, relatability, and fresh visual storytelling. The campaign resonated strongly with Gen Z, blending design, narrative, and a distinct voice.

"It’s not about just making things pretty. It’s about visual problem-solving. About telling stories people want to share."

Why This Journey Matters

This story is a wake-up call for anyone still doubting the power of self-taught skills. In an industry where buzzwords like creativity and innovation are thrown around, this young designer actually lives by them.

With no design degree, but loads of curiosity and hustle, Shubham has built a portfolio that opens doors, wins respect, and attracts opportunity. Recruiters, mentors, and creative leaders regularly reach out not because of where he studied, but because of what he can create.

What’s Next?

The journey is just getting started. Plans include:

  • Building a creative studio
  • Collaborating with ed-tech and youth-driven brands
  • Launching design mentorships for students from non-design backgrounds

For now, though, the focus remains clear: keep creating, keep improving, and keep having fun doing it.

Final Thought

This is more than just a personal success story. It’s a reminder that the creative industry has space for those who dare to learn on their own, take risks, and trust their instincts.

Because at the end of the day, degrees open doors. But skills break walls.

For More :- http://www.behance.net/shubham16o7