New Delhi, India — As gold prices soar past ₹1,15,000 per 10
grams and imitation jewellery fails to deliver on durability and elegance, a
new player is redefining the Indian jewellery landscape. Introducing KHEMIA
(Khemia jewels Private Limited), a direct-to-consumer demi-fine jewellery brand
blending a century-old legacy with contemporary design sensibilities for
millennials and Gen Z.
Founded by fourth-generation jeweller Nikhil Revankar,
Khemia brings a fresh perspective to silver jewellery, positioning itself as a
premium yet accessible brand crafted for everyday wear. Drawing on his family’s
100-year heritage in jewellery and his global design education in London,
Nikhil envisioned a brand that bridges the gap between costly gold investments
and low-quality imitation pieces.
Filling the Gap in India’s Jewellery Market
India’s jewellery ecosystem has traditionally been divided
into two extremes: heavy gold jewellery bought primarily as an investment and
imitation pieces that often compromise on quality and longevity. Khemia
disrupts this dichotomy by introducing demi-fine jewellery pieces crafted from 925 sterling silver,
enhanced with premium gold and rhodium plating up to 1.5 microns (three times
the industry norm), and fortified with anti-tarnish technology to maintain a
radiant, long-lasting finish.
“Khemia is not just jewellery; it’s a philosophy,” shares
Nikhil Revankar. “We transform the ordinary into the extraordinary, crafting
pieces that are as unique as the person wearing them. Our aim is to bring
everyday luxury to those who seek meaning, quality, and elegance in their daily
lives not just on special occasions.”
Designed for the Modern Urban Indian
Targeting urban millennials and Gen Z across metro and
Tier-1 cities such as Mumbai, Delhi, Bangalore, Pune, and Hyderabad, Khemia
appeals to fashion-forward professionals, entrepreneurs, students, and working
women who crave affordable luxury and versatile style.
The brand’s minimal yet impactful designs encourage layering
and personal expression, perfectly aligning with the changing mindset of
younger consumers who see jewellery as an extension of individuality rather
than just adornment or investment.
Legacy Meets Innovation: A Founder’s Vision
Jewellery runs in Nikhil’s veins. Raised amidst the legacy
of his family’s jewellery business, he blended traditional craftsmanship with
global exposure gained during his Master’s studies in London. This unique blend
of heritage and modernity fuels Khemia’s brand ethos.
“Walking through London’s vibrant streets, I saw people
embracing minimal, meaningful jewellery every day. That inspired me to bring
this philosophy to India, where jewellery often remains locked away. Khemia is
here to change that narrative to offer jewellery that lives with you, tells
your story, and elevates your everyday moments.” Says Nikhil Revankar
Early Success and Future Plans
Since its launch, Khemia’s initial collections have garnered
praise from early adopters who appreciate the brand’s commitment to quality and
design. Customers report jewellery that retains its shine even after extended
wear, setting Khemia apart in a crowded market.
Looking ahead, Khemia aims to expand beyond silver
jewellery, venturing into minimal gold jewellery, watches, and perfumes
evolving into a holistic lifestyle brand rooted in authenticity, elegance, and
transformation.
A Call to Experience Khemia
Discover the elegance of demi-fine jewellery that celebrates
your individuality.
Explore Khemia’s curated collection at https://khemia.in/And follow on
Instagram @khemia.in
