Prosenjit, you’re at the helm of three distinct yet high-performing companies — COMVAL, CITS, and RightCliQ. Each plays in a different arena, yet all contribute to a unified digital ecosystem. Take us back to the beginning — how did this entire journey take shape?
Prosenjit : Thank you. My journey began almost two decades ago with a simple observation: businesses didn’t fail because of lack of ambition; they failed because they lacked structured systems. Some companies needed better marketing funnels and clearer communication. Others struggled with unstable websites, outdated design frameworks, or poor technology infrastructure. A handful fought to generate predictable leads.
To solve these segmented problems, I gradually built three verticals:
- COMVAL IT Solutions Pvt. Ltd. (COMVAL) — Digital Marketing, Lead Generation, AI Automation, Funnel Strategy
- COMVAL IT Solutions (CITS) — Web Development, UI/UX, Tech Integration, Application Architecture
- RightCliQ Solutions — Consulting, B2B Strategy, CX Management, AI-powered Business Transformation
Each company targets a different pain point, but together they create a full ecosystem for business growth.
COMVAL: Where Digital Growth, AI, and Lead Generation Meet
What, in your view, truly sets COMVAL apart in such a crowded and competitive digital landscape?
Prosenjit : COMVAL focuses on building digital systems that scale. Earlier, digital marketing was largely creative-driven. Today, it’s data-driven, AI-backed, and outcome-focused. At COMVAL, we combine:
- AIO (AI Optimization) for content
- SXO (Search Experience Optimization) to align SEO with user intent
- MAPs (Marketing Automation Pipelines)
- AI-driven lead scoring
- Full-funnel automation
- Behavior-based email & WhatsApp workflows
- Performance dashboards
- Predictive customer behavior models
For clients, we don’t just run campaigns — we build lead machines, conversion systems, and repeatable growth engines using AI, performance marketing, and automation.
The AI Shift: A Turning Point in COMVAL’s Evolution
AI is dominating market conversations today. In what ways are you integrating AI into your workflows and service delivery?
Prosenjit : AI has become the foundation of our new growth model. For us, AI isn’t a trend — it’s a multiplier.
Some of the key AI-driven breakthroughs we’ve implemented include:
- AIO-based content pipelines that generate fresh, search-optimized long-form content aligned with brand tone.
- Automated lead-nurturing funnels that communicate with users based on behavior, browsing pattern, and buying intent.
- AI-driven content velocity systems where we push SEO, blogs, ads, and social at the correct frequency for results.
- Marketing operations automation to minimize manual work and increase consistency.
- AI sales forecasting tools helping clients predict demand, seasonality, and conversion spikes.
- Chatbots & conversational AI for customer support, qualification, and scheduling.
COMVAL today is not just a digital marketing agency — it’s a growth automation partner.
CITS: The Engineering Backbone
COMVAL may be the growth driver, but where exactly does CITS fit into the bigger picture?
Prosenjit : CITS — COMVAL IT Solutions (Tech Division) — is our engineering backbone. COMVAL relies on CITS to build the digital structures for conversion:
- Website architecture
- UI/UX design
- Custom web development
- E-commerce systems
- Dashboards & analytics
- API integrations
- Cloud infrastructure
- Mobile & web applications
COMVAL brings the strategy.
CITS brings the stability.
When these two come together, businesses get both speed and quality.
RightCliQ: Strategy, Consulting, and Enterprise Transformation
And RightCliQ Solutions ( India ) ?
Prosenjit : RightCliQ is all about strategic intervention — CX, automation, workflow design, and AI adoption. It’s a consultancy that helps companies rewire how they function: from customer experience flows to internal technology to revenue optimization.
We work with businesses that want to move from “operating” to scaling.
Leadership: The Power of a Strong Team
Three companies, one vision — but every vision needs a solid team to uphold it. Who are the foundational pillars enabling these operations?
Prosenjit : One person can never build an ecosystem. I’m fortunate to have powerful leaders standing with me.
At COMVAL:
- Reema Das, CEO — She’s the operational backbone and the strategic mind that ensures our vision translates into daily execution. Her clarity, discipline, and decision-making give COMVAL its structure.
- Ratna Das, Director — Her guidance, governance, and people-first approach help us maintain culture, quality, and long-term direction.
And beyond leadership, our team is our true strength. My team members includes Amita, Himani, Debashruti, Sumona, Naina and many more dedicated team members across design, tech, content, marketing, and development.
Together, they form the backbone of COMVAL and CITS.
Leaders set direction — but teams build legacies.
New Trends in Digital Marketing: What Businesses Must Know
You spoke about AIO and SXO earlier — looking ahead to 2026 and beyond, which emerging trends do you believe businesses must urgently adopt to stay competitive?
Prosenjit : Three big ones:
1. AIO — AI Optimization
AI has changed how content is researched, created, and optimized.
Brands must build AIO pipelines:
- AI-assisted research
- Human refinement
- SEO alignment
- Multi-format deployment
This boosts both content velocity and quality.
2. SXO — Search Experience Optimization
SEO is no longer just keywords. It’s experience-led discovery.
SXO focuses on:
- Page experience
- UX signals
- Intent alignment
- User journey mapping
3. Automated Funnels
From awareness to conversion, funnels need automation:
- Dynamic retargeting
- Behavior-based nurture
- AI scoring
- Multi-channel sequencing
Businesses that adopt these gain compounding growth.
Vision: Where Are You Taking COMVAL Next?
What is your long-term vision?
Prosenjit : I want COMVAL to become India’s most reliable, performance-driven digital growth company — one that’s known not only for creativity, but for systems that scale revenue.
A future where:
- every business has its own automated funnel
- every website has AI-driven personalization
- marketing is predictable, not “experimental”
- analytics guide every decision
- human creativity and AI intelligence co-exist
With the right people beside me — leaders like Reema and Ratna, and a committed, talented team — we’re building that future every day.
Final Thoughts
Any message for businesses reading this?
Prosenjit : Absolutely.
In today’s world, growth isn’t luck. It isn’t magic.
It’s a process — engineered, refined, and continuously evolved.
No matter how full your pipeline looks today…
No matter how many leads or clients you already have…
Marketing can never stop.
Because the moment you pause, the world moves ahead without you.
The brands that win in 2025 and beyond will be the ones who treat marketing as a rhythm —
consistent, adaptive, and long-term.
At COMVAL, CITS, and RightCliQ, we don’t just “do marketing” or “deliver services.”
We bring clarity where there’s confusion,
systems where there’s chaos,
and transformation where there’s stagnation.
If you ever feel your business needs
a nudge,
a strategy shift,
a structured funnel,
or simply someone to talk growth with —
you can always reach out.
Website: comvalitsolutions.com
Call / WhatsApp: 9903679974
Not a pitch… just an open door.
Because when businesses grow, the ecosystem grows — and that’s the game we love playing.
