By Calcure Technologies Private Limited
Founder and CEO: Shuvam
Bengaluru, June 2025
— In a digital landscape flooded with finance apps, calculators, and investment
dashboards, few ask a more human question: What
if you’re too afraid to even begin? For the silent majority hesitant to
talk about money — RYYT offers a
bold new answer.
Launched
under Calcure Technologies Private
Limited, RYYT is India’s first social finance network designed for
honest, anonymous, and emotionally safe financial conversations. The platform
officially launches in July 2025,
but early buzz is already placing it at the center of India’s next fintech
evolution.
Talking About Money Wasn’t Always This Hard — Until It Was
In
a country where family, status, and financial pressure are deeply intertwined, money talk has become taboo. Asking a
simple question — “Should I start an FD or SIP?” — can feel embarrassing.
Admitting debt feels shameful. And many young Indians grow up financially
uninformed despite being digitally literate.
RYYT steps in
where traditional platforms fall short — it doesn't just offer tools; it offers
belonging. Through peer support, real money stories, and personalized
journeys, RYYT is helping people rediscover what financial empowerment
actually means.
As
Shuvam, RYYT’s founder, puts it:
“This platform is just not built for experts. But for
the rest of us — those who never had a safe space to ask stupid questions.
Because those are the questions that matter.”
Community-Led, Insight-Driven: What Makes RYYT Unique
Backed
by Afthonia Labs, a premier fintech
accelerator in India, and certified by the Department
for Promotion of Industry and Internal Trade (DPIIT), RYYT combines elements that no other platform currently does:
● An
anonymous, judgment-free environment
to talk about money
● A unique gamified
referral system using RYYT Coins
● Blend of social
connection, finance content, and real user stories
● Behavior-driven recommendations for more personalized financial growth
● Strong focus on money and mental wellness — an area overlooked by most fintech products
This
distinctive approach makes RYYT stand
apart from platforms like Groww, ET Money, and INDmoney, which provide tools but lack emotional engagement. And
while platforms like Reddit or Twitter offer community, they don’t
provide anonymity, Indian relevance, or structured financial support.
A Founder Who Lived the Problem
Shuvam, the
founder of RYYT, didn’t come from a background of privilege or high-profile
venture circles. He came from confusion, stress, and financial uncertainty.
That lived experience shaped his obsession with creating India’s first peer support money platform.
“There
were days I couldn’t even talk to friends about an EMI delay. I didn’t want a
mentor. I wanted someone who understood,” he shares. That spirit now drives
RYYT’s mission — creating a digital shoulder to lean on, not just another app
to download.
What’s Next: Beta, Launch, and Beyond
The
official launch is scheduled for July
2025, but early access is now open
for the first 25,000 users. Those who join will help shape the final
version of the platform, contributing feedback, sharing stories, and becoming
early leaders in a growing financial movement.
To
join the beta and explore the future of financial conversations in India, visit
www.ryyt.in.
What RYYT Represents:
● A new standard for financial
empowerment in India
● A platform born out of struggle, not strategy
● A safe space for real
money stories to drive real progress
●
A community-first, content-powered,
behavior-smart financial ecosystem
Stay Updated:
Platform access: www.ryyt.in
Social: LinkedIn – RYYT
.jpg)
