In a world overflowing with global skincare products, one mother daughter duo has chosen to challenge the status quo by addressing a question few brands in India have dared to ask: Are these products truly made for Indian skin?
Launched
after years of meticulous research, Coforest is the brainchild of Sherbin
Ahamed and her daughter Mehek, who set out to create a new skincare brand
uniquely crafted for Indian skin and climatic conditions. Unlike many
international formulations that often fail to take into account the nuances of
Indian skin tones, weather conditions, and lifestyle factors, Coforest promises
a solution that feels personal and truly homegrown.
At
the heart of Coforest’s philosophy is to make sure that premium skincare should
not be a luxury rather easily available to all. The founders emphasize that
skincare should be safe, sustainable, and effective, without harsh chemicals or
synthetic additives. By tapping into the power of natural botanicals, they aim
to redefine how Indians perceive skincare, moving away from a culture of quick
fixes toward long term skin health. This approach aligns with a growing
consumer shift toward ingredient driven products that prioritize long-term skin
health over fleeting results. From lightweight serums to nourishing creams,
Coforest’s range is designed to work harmoniously with Indian skin, offering
solutions that feel as familiar as they are innovative.
The
venture is spearheaded by Sherbin Ahamed, who holds a certification in Skincare
and Repair from Harvard Medical School in the UK. Drawing from her
international exposure and combining it with the deep rooted understanding of
Indian skin challenges, she and her daughter have created a brand that they
believe could transform the skincare landscape.
“Most of the products in the market today are designed with Western conditions in mind. Indian skin reacts differently, especially in the context of our climate, pollution levels, and genetic differences. Coforest is made to bridge that gap,” Sherbin explained at the launch event.
While
Coforest begins its journey as a new entrant in the Indian beauty and wellness
industry, the brand is already being viewed as a disruptor. With growing
consumer awareness about natural, ingredient driven skincare, the timing
appears ideal. Industry experts suggest that Coforest’s research backed, plant
powered formulations could resonate widely with an audience eager for both
authenticity and efficacy.
