Mumbai, June 2026 — Pure Nutrition, one of India's trusted names in sports and wellness nutrition, participated in the India Health & Fitness Festival (IHFF) 2026, held from 12–14 June at Pragati Maidan, New Delhi. Located at Stall No. 29, Hall 5, the brand showcased three key highlights — its exclusive CSK co-branded sports nutrition range, the newly launched Aayush wellness range, and franchise opportunities for Gainz & Grabs, its in-campus fitness café concept.
IHFF 2026 served as an
important platform for Pure Nutrition to strengthen its pan-India distributor
network, with the brand engaging prospective regional partners to expand its
national footprint. The company also explored franchise partnerships to scale
the Gainz & Grabs concept, which is already operational at O.P. Jindal
University, to campuses and fitness hubs across the country.
Visitors to the stall explored
the champion-inspired CSK co-branded lineup, discovered the Aayush range built
around holistic Indian wellness, and engaged with Pure Nutrition's broader
portfolio spanning vegan nutrition, performance supplements, and essential
micronutrients.
Commenting on the
participation, Mr. Anmol Choubey, Director & Business Head, Pure Nutrition,
said: "This year represents a new chapter for Pure Nutrition. Our vision
is simple — to make premium, trusted nutrition accessible to every Indian, whether
they are a competitive athlete, a fitness enthusiast, or someone just beginning
their wellness journey."
Throughout the three-day event,
the company conducted one-on-one meetings for distributor partnerships,
franchise discussions, and product consultations, receiving encouraging
interest from stakeholders across the nutrition and fitness ecosystem.
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