- V-Rich
partners with schools across Telangana & Andhra Pradesh to replace
traditional sweets withpreservative-free, fruit-based yogurt
- The
initiative introduces V Rich Yogurt’skid-friendly flavours like Mango,
Banana, Vanilla, and Mulberry — made using hung curd and real fruit
- Designed
in consultation with nutritionists to support gut health, growth, and
energy in school-going children
V-Rich, an emerging clean dairy and wellness brand that
aims to cultivate healthier food habits in India, has introduced a unique
program targeted at school children in Hyderabad. The company is collaborating
with five reputed schools from Telangana and Andhra Pradesh to swap
conventional, sugar-laden desserts for a more nutritious alternative — their all-natural
fruit yogurt. This switch offers students a healthy, gut-friendly option that
satisfies their taste buds.
Founder and CEO Yogitha Jahnavi remarked, “At V-Rich, we
believe that real change begins young.” The company’s initiative seeks to
address the problem of children being overexposed to processed snacks which are
laden with sugar or artificial flavors. “With this school partnership, we aimed
to provide something wholesome and effortlessly delightful — yogurt turned out
to be an ideal solution,” she added.
Currently, the pilot initiative spans a varied mix of
legacy schools and international ones. V-Rich aids in the seamless
implementation by delivering freshly prepared portioned yogurts during lunch or
snack times. The menu features child-friendly options such as Mango, Banana,
Vanilla (with real vanilla bean), and Mulberry yogurts made from hung curd and
real fruits without added sugars or preservatives.Every 80-100g serving is
formulated to meet the specific dietary requirements of children. “Ouryogurts
are naturally sweetened with fruit sugars, providing a potent source of protein
and calcium while being low in fat. It is a clean snack that supports digestive
health and sustains mental focus,” the brand said.
During the product development phase, V-Rich
collaborated with nutritionists and pediatric experts to ensure safety, portion
size, and flavor for young consumers. As part of the program's ongoing
refinement, the brand also keeps an open line of communication with school
administrators and parents.
The response has already been more than favorable.
Schools love the hygiene practices and punctuality of the service; parents
appreciate the healthier alternative; and students are enjoying the creamy
fruity flavors. Some schools even requested that yogurt be served twice a week
instead of just special days.
This initiative is in line with broader goals for V-Rich
to be India's most trusted clean food brand. The company has plans to expand
the program to schools in Bengaluru, Chennai, and Pune, where a cold-chain
logistics network is already in place. There are also active discussions to
incorporate yogurt into weekly school meal programs through subscription
models.
To date, there is also a longitudinal study being
developed by nutrition experts that will track behavioral and health outcomes
among participating students—potentially setting up what could become a national
blueprint for clean school snacking.
About
V-Rich
V-Rich specializes in clean dairy and natural food
products. Founder and CEO Yogitha
Jahnavi and Yogurt Alley’s CBO Kavya Tummala, created the brand out of a
personal need for genuine foods devoid of preservatives. It aims to offer
modern families easy access to nutrition through their minimally processed
products, as well as maintaining integrity and excellence in taste.
Visit for More:https://vrich.in/v-rich-nourishing-purity/
